Independent versus Major Labels and Executive Perspective
The SL Radio Show shares knowledge and discussions that support success and balance in your life. Every moment is an opportunity to get in touch with yourself, and the SL Show helps find those moments that get lost in the clutter.
In this show, we will introduce you to Alex Todd. Alex started managing in 2000 when he signed Bratt pack to EMI. He managed Sugar Honey Ice Tea, Drake, and songwriter Atozzio. As his relationships grew, so did his list of more prominent clients like Get Cool, who produced for TI Young Dro, the Arex team, and who Alex worked with to secure a deal with La Reid. Alex took a sabbatical from the industry but returned even stronger as he found, discovered, and signed Lundon “the Bridge” Knighton, placing singles with Leona Lewis, Keshia Cole, Tearri Mari, Usher, and further her into a deal with LaReid and EMI. Alex signed talent deals with Ayo & Keyz and Vincent Herbert, which led to her deal with Virgin Records, garnering her a top 30 song on the Billboard charts” Love hates me.” He also signed and closed publishing deals for the artist Angela “Sherie” with Warner Chappel, who was responsible for Ariana’s single “Positions.”
As you can see, Alex is a master in relationships, and his experience has helped to build and develop the success of others. Listen to the SL show, where you can hear insight from Alex Todd, a music industry pro, on independent and major label decisions and how his success boiled down to the relationships he built.